Case: Angry Birds Football

Excitement of the play in the advertisement for Lappset

ANGRY BIRDS FOOTBALL / LAPPSET SUTU

New Dawn produced a series of advertisement films for Lappset, who manufactures state of the art playground equipment worldwide. Here one of them – about an electronic football wall system!

The target: To tell this is something you should experience!

We paired a professional football team with a group of kids. We did not want to just show the product being used, but also have the audience experience the excitement of the game: Will I hit the target, will he hit the target?

Take a look how we built a story and tension in as little time as 53 seconds.

Client

Lappset

YEAR

2014

Case: Samsung Social Media Campaign