ANGRY BIRDS FOOTBALL / LAPPSET SUTU
New Dawn produced a series of advertisement films for Lappset, who manufactures state of the art playground equipment worldwide. Here one of them – about an electronic football wall system!
The target: To tell this is something you should experience!
We paired a professional football team with a group of kids. We did not want to just show the product being used, but also have the audience experience the excitement of the game: Will I hit the target, will he hit the target?
Take a look how we built a story and tension in as little time as 53 seconds.