Nuorisotakuu is a Finnish public service to facilitate employment of the youth, and one of the tools they use is a card called Sanssi-kortti, which they offer to young job seekers. The aim was to tell the youth about the benefits of the card.
How to approach the very challenging target group?
Our solution: Go over the top and corny.
Instead of hitting the audience with the facts or trying to be cool in a serious way, we produced a corny short film about a caricaturic nerd and officer setup. The only aim: Get people to talk about the topic. They will google for the facts themselves.