Case: Samsung Social Media Campaign

Social media success shot with a cellphone, scripted by a celebrity

SAMSUNG GALAXY S6 EDGE SOCIAL MEDIA CAMPAIGN: MIIA EZEN

Social media success: Films shot with a cellphone, scripted and acted by a celebrity blogger.

Working together with agency OS/G, we produced a series of four social media campaign films for Samsung Galaxy S6 Edge, shot with Samsung’s new phone Galaxy S6 Edge itself!

The recipe to connect with audience: Have celebrity bloggers write the script themselves about their relationship with their phone. Scripted, yet truthful. A respected authority that people listen to, yet one of us.

Outlets: Facebook, Instagram, YouTube.
For this video specifically, more than 130.000 views on Facebook alone.

CLIENT

Samsung

AGENCY

OS/G MarCom

YEAR

2015

Case: Myllärin Vireä
Case: Angry Birds Football