SAMSUNG GALAXY S6 EDGE SOCIAL MEDIA CAMPAIGN: MIIA EZEN
Social media success: Films shot with a cellphone, scripted and acted by a celebrity blogger.
Working together with agency OS/G, we produced a series of four social media campaign films for Samsung Galaxy S6 Edge, shot with Samsung’s new phone Galaxy S6 Edge itself!
The recipe to connect with audience: Have celebrity bloggers write the script themselves about their relationship with their phone. Scripted, yet truthful. A respected authority that people listen to, yet one of us.
Outlets: Facebook, Instagram, YouTube.
For this video specifically, more than 130.000 views on Facebook alone.