TIMBERLAB / NO ADDED FORMALDEHYDE
Timberwise is a leading parquet floor manufacturer in Finland. In 2014, we worked together with Agency Briiffi to brand their high-quality parquet a safe and durable product.
We were honored to receive the 3rd prize at the annual Advertisement of the Year 2014 Gala, Online Campaign category with this Timberwise series.
The first part, No added Formaldehyde, reaches out to families, educating about the problems with chemicals in competing products. Informative – yes – but told as a story in an entertaining way with a peculiar character that you will remember forever whenever you think of buying parquet. “Formaldehyde!”
Did we mention that from 2014 onwards, Timberwise has boasted a 20% growth in their highly competitive business?
3rd prize, Advertisement of the Year 2014, Online Campaign