Nuorisotakuu is a Finnish public service to facilitate employment of the youth, and one of the tools they use is a card called Sanssi-kortti, which they offer to young job seekers. The aim was to tell the youth about the benefits of the card.

How to approach the very challenging target group?
Our solution: Go over the top and corny.

Instead of hitting the audience with the facts or trying to be cool in a serious way, we produced a corny short film about a caricaturic nerd and officer setup. The only aim: Get people to talk about the topic. They will google for the facts themselves.


Pohjanmaan ELY-Keskus



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